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Factory Underground Produces National Walmart TV/Radio Spot

Nov 16, 2020
1 min read

We are proud to announce that for the next 10 weeks you will hear a number of versions Aretha Franklin's “You're All I Need To Get By” on all Walmart holiday Commercials ( TV-Radio & Internet) produced, recorded, and mixed at Factory Underground Studio.


What you will hear is a re-arrangement of Aretha's 1971 classic around HER voice by guitarist and bandleader Michael Carlotto. This commercial was a definite challenge in that Walmart wanted Aretha's voice on the track! We had pull Aretha's voice from her master using a great software called Lalala.ai and then drop it into the re-created track.




Producer: Kenny Cash


Engineer: Billy Gardella


Background Singers: Tiffany T'zelle, Wilson Angela Clemmons Janice Dempsey


Band: Steve Myerson, Mark Berman, Thomas Gooding, Mark Papazian


Horns: Ken Gioffre, Don Harris, Erick Storckman


Strings: Amy Wright, Robert Zubrycki and Sebu Sirian

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